Chevy 1953 - 1954 custom & mild custom galerie

Joyrides Art Co: What year and make is your car?

Rob: It’s a 1953 Chevy Bel Air.

JAC: How long have you had the car?

Rob: I have had the car since 2003.

JAC: Where did you find the car?

Rob: I’ve known about the car since the early '90s. A friend of Cole Foster’s built it, Todd Gravelle and I’d seen the car in Salinas before it had a roof on it. Yeah, it was in the garage and I saw it and the next year in Paso Robles where he had the car there with the roof on and yellow primer. Never forgot the car. You know it wasn’t stunning or anything but it stood out in my mind. So in 2003, Cole called me and told me the car was for sale. It was a car Todd would never sell but he needed money at the time. Cole told me he wanted to sell it to his friend in Italy so he could make some money, but since he knew how much I wanted it he gave me first shot at it. So fuck it, it’s my car. I called Todd, made a deal for it, flew up there, drove it home and finished it.

JAC: What condition was the car in when you got it?

Rob: It was a driver. Just primered. Body work was done, no interior, no chrome except for the grill, no glass. Just needed attention to the details. Finish body work, needed paint, chrome, interior and everything else. Todd did a lot of the suspension work and the drive train.



JAC: What modifications did you do the car?

Rob: Modification. Nothing that was already modified to the car. Todd did an amazing job. Exterior wise it’s just how you see it. The way he chopped it. He didn’t french the headlights so I left them unfrenched. Taillights are from a 56 Buick. Everything he did I just left it as is, but I changed some of the suspension. It’s got a generic small block Chevy 350. It had a turbo 350 transmission when I bought it, but I switched it to a 4-speed overdrive. Just so I can drive it on the freeway better. I tend to drive a little fast. The other transmission wasn’t good for that. The rear end is the same one off a 56 Chevy Bel Air. It has air bags in the back, but it just has those Shock Waves. It’s got a full blown Kenwood stereo. It was another freebie. I worked a package deal for Kenwood and they comped everything for it. A guy named Alan Hickman who owns Audio Shoppe nearby, did the install. Real nice guy. It’s got a DVD player that I never used once. My kid always wants to watch videos, but I keep forgetting to bring one. The hubcaps. Everyone asks me what the hub caps are. I don’t know. Todd doesn’t know. Cole doesn’t know. Pontiac of some era. Cole used to run those hub caps on his car, but when Todd sold the car he had to give them back. The word on it is that they’re Pontiacs. The steering wheel is actually out of Jason Jessee’s truck. I sent it to a place in Australia called, Pearlcraft. They did it and made it the mother of pearl it is now, but it’s originally a 49 Chevy accessory wheel. They won’t tell me how they do it or what it is. It’s their ancient Chinese secret.




JAC: How long did it take to finish the car?

Rob: Well, Todd had it for 10 years in the same condidtion. So about 15 years with Todd and myself involved.

JAC: Who painted it?

Rob: His name is Andre Carey. He’s up in Eureka, California. He’s the guy that painted a couple of cars for Kutty’s dad. Somehow we crossed paths. He told me, “ I want to paint your car” and I said the only obstacle we have is your in Eureka and I’m down here (Riverside). He’s tells me,”Well I’m taking a car to the Barrett-Jackson auction in Scottsdale. If I sell it, I have the trailer, so I’ll come by and pick up the car and paint it for you.” So I kept my fingers crossed and he sold the car. So he got mine and painted it. I had to do a story on it in the magazine. That’s how I paid for his labor, but it didn’t cost me any money beside the paint itself.

JAC:Was there any influences in building the car?

Rob: The influence was Cole Foster. His 54 is without a doubt the most outstanding Chevy ever built next to Moonglow. Cause Coop and I went to go see Cole (we drove the Shoebox Ford that he'd just bought from Keith Weesner) and he took us to Jason’s house and some other people houses, but I’ll never forget going to Todd’s house and seeing the car in the garage. It had that whole Salinas Boys look. Todd is out in Austin now and works at Austin Speed Shop. He was bummed that I sold it because he wanted to buy it back-but I saved the air cleaner that he handmade just for him...I just gotta remember to send it to him!



JAC: Who contributed to the build?

Rob: Well, Andre did the paint, I did a lot of the mechanical work on it with some friends, my friend Roger Starkey, down in San Diego, did the upholstery. He does upholstery out of his garage. You know it’s crazy, it’s the same deal as the paint. I had taken my car to one of the big name guys to get a quote, but they were to busy and they kept putting me off. In the meantime, Roger, saw my car online. We’re old friends. He’s in the car club the Deacons and he sent me an email saying he wanted to do my upholstery. It just happened the big shop couldn’t do it so I said fuck you guys and took it to him. He did an amazing job. Between him and Andre the car wouldn’t be what it is now.

JAC: Why did you decide to sell the car?

Rob: I didn’t. It’s no secret that I don’t make a lot of money being a magazine editor. We don’t make that much money. It has it’s perks, but we’re not going to get rich off doing what we are doing and I just needed the money. Well it didn’t sell when I had it advertised and just the other day I got an email from a builder in Colorado who had a customer looking for a car like mine. Not knowing I would sell and one thing led to another. I’m probably going to kick myself in the ass for it.

JAC: How much are you going to miss the 53?

Rob: I don’t even want to think about it. A LOT. You know it was the first car that I ever finished to the point where I consider it done. I never had a car in a magazine, till this one. I never taken a car to Japan, till this one. I never got recognition for a car, till this one. So it’s not like selling a car, but selling a car I’ve become known for and I didn’t even build the car. I've never taken credit for it, ever. I’ve given credit where credit is due, but the car has become known as mine and it’s going to suck like hell to see it go. But in return I’m getting a pretty neat car out of it that I’m going to try and build in a similar fashion.



Tune in Friday for the second part of the interview where we talk about Rob, Magazines and rice.


JAC: Where were you born and raised?



Rob: Born in New York and raised in Riverside Ca.

JAC: When did you get into customs cars?



Rob: The 2nd grade. I don’t know how I inherited it because it’s not in the family at all. The closet my dad came to customizing a car is painting his dad’s car with a paint brush when he was seventeen. It just when I was in 2nd grade I started drawing hot rods out of the blue. I wish I still had some of those drawings, but yeah I was drawing cars with flames and stuff like that. It never really stuck with my mom that that’s what I would be doing down the road

JAC: What was your first custom you did?



Rob: 49 Ford Sedan Shoebox. Well I take that back. That was my first American custom car. Before that was Volkswagons. Jesse (James) and I would be doing Bugs back in school since we were fifteen. Been into VW’s since my last Bug was 90. So 90-91 I got that Shoebox and then it was no more Bugs.



JAC: So now that you sold your Bel Air what are your plans?




Rob: Well like I said part of the deal with the car is I’m getting a 47 Chevy Fleetline out of it. I’m gonna build that car and I want to do it better than the 53. I don’t know if that’s possible. I don’t have any talent building cars, but I do have a talent for designing them. That’s one thing I can take credit for is I got an eye for the look, colors and sort of overall design and style of a car. That’s what I’m hoping to do with this one and take this (Rob shows me a picture of the car on his cell phone.) and make that into the next beauty. In the meantime I have that exact same car but stock that I’m doing downtown. Another 47 Fleetline that I was building and my 39 Chevy truck that is at my house. Just move forward with those and get them done.



JAC: What do you prefer working on? Cars or Bikes.



Rob: Bikes are easier. They're not as back breaking. My last bike was a 66 Shovel. It was a Police Special. It’s in Japan now, but it may have come back. I sold it to Shige from Mooneyes. He’s got two of my bikes, the Shovel and my Panhead. I have a messed up back so it’s hard for me to ride. The Road King is not so hard on my back. It’s a good commuter bike.

JAC: How long have you been in the publication business?



Rob: Seventeen years. I started out at Street Rodder magazine. When I had that 49 Shoebox I got the job. Then I started working on Custom Rodder magazine and became the editor at Custom Rodder. Then they killed that magazine and I became editor at Classic Trucks magazine. Just about a year ago took over at Rod & Custom magazine. I’ve been with the same company for seventeen years.



JAC: What does an editor do for a magazine?



Rob: Pretty much on a monthy basis organize each issue. Deal with the freelancers and deal with the people in house. Pick out the cover. Deal with all the advertising people. Put the whole magazine together pretty much.



JAC: So what do you think magazines need to do to survive the internet age?



Rob: I can’t speak for a magazine as a whole, but for a magazine like mine there will always be a need for a gearhead magazine. I don’t know about you, but I don’t want to read a magazine online. I can’t. I wanna go online for reference. If I’m looking for car pictures I want to have it in my hand. There will always be a need for it. It may not be a overwhelming demand but there will always be a need for it. The web will never engulf this type of magazine. Would you read my magazine on the iPad? You gotta dissect each type of magazine. Look at the readership. A hot rodder? Does he even own an iPad to begin with? Does he own an iPhone? He’s lucky if he even has a cell phone. We’re archaic and we’re going to stay that way to a certain extent. They’re not technological. They’re not into high tech gadgets. So they’re going to have to look at the magazines individually and say these guys “yes” and these guys “no”. I want to be part of the “no”, because I believe in magazines.



JAC: So what would be your dream car build?



Rob: I think I just sold it. Honestly. That car was a dream car. I bought it. I finished it. I now I fuckin’ sold it. But you know what? Life goes on. Despite the shortcomings I seen in the 53, that’s a pretty nice car. It turned out bitchin. I say, the “Next” one. The 47.

JAC: Who makes better rice, Nelson Kanno or Dave Park?




Rob: I never had either one of their rice, but I would imagine that Nelson is so anal that his rice would be better, but because Dave would know that I tasted Nelson’s rice so he would go out and buy rice from a restaurant and give it to me and say he made it
article original:
http://joyridesartco.blogspot.fr/2010/05/rob-fortier-interview-part-2.html

juste sublime...


les feux arr pê... mais je chipotte...
je kiffe cette chevy Kustom...

c'est vraiment pour chipoter la

Je chipote même pô, je la prends comme elle est !

ah toi aussi

Engine
350 Roller motor
Roller cam
Edelbrock carb 650 double pumper
Aluminium radiator

Transmission
700 r4
lokar shifter

Suspension
Stainless tubular A arm front end
Rack and pinion steering
2 VIAIR pumps
Air Technologies Big Red Valves
4 link in rear
Camaro rear end

Body
Chopped
Channeled up front
Has all glass in good condition
56 chevy front bumper
55 chevy headlights
53 grill opening
Frenched 54 rear taillights
Shaved door handles
Door popper kit

Paint
Hot Rod Flatz white suede
House of Kolor - Gloss purple

Tires
Coker Radials
275/65 R15
New Chrome Reverse Wheel Vintiques

Brakes
Disc brakes up front and in rear

Interior
All lights/tail lights work
Newer gauges
New Wiring Harness
Radio/ CD works with amp
power windows

54 Chevy 210 Delray Custom



Chopped approximately 6” up front, and 7” at rear. Slanted B pillars, and custom rear window. Original windshield glass cut to fit. New weather stripping for front and rear glass.
Hood was nosed and welded solid. Fenders were smoothed and Caddy lights were worked in. Doors were shaved and smoothed. Door release latches are located under rockers
Quarters were smoothed. Gas door smoothed and Gas Fill was moved inside trunk and vented out under rear bumper. Decked and release cable installed. (key hole in deck lid can now be welded closed). Original California one piece bumpers were smoothed and re-chromed.



Firestone white wall tires (5 in total). All 5 rims were sand blasted and painted black.

1958 Corvette 283. Flint Block, Block casting 3756519. 1958 Heads, casting 3748772. Tri-Power carb setup on Edelbrock manifold. Rebuilt radiator. Rebuilt 12 volt generator. New battery. New exhaust with Smithy's
1958 Chevy Bellhousing. New pressure plate and clutch.





1962 Borg Warner T-10. Approximately 50 miles on it since rebuilt. Gear ratios: 2.54 1.92 1.51 1.00
This is a matching cases unit. Has rare Chevy Bow Tie castings on main and tail cases. Heavy duty 1963 27 spline yoke. 1950's Borg Warner shifter. Note that the brake and clutch pedal still go through the floor (Extremely rare for a 4 speed conversion.)




New Southwest Speedy driveshaft with new U-joints.

1956 Chevy rear differential. Perches relocated and pinion angle set. Sits on 3" lowering blocks

Year: 1954
Make: Chevrolet
Model: Bel Air/150/210
VIN: C54N065225
Mileage: 772
Transmission: Manual
Engine: 6 Cylinder
Exterior Color: Blue
Interior Color: Blue
Title: Clear




TURQUOISE EXTERIOR


LIGHT BLUE AND WHITE INTERIOR


235 CUBIC INCH ENGINE


3-SPEED MANUAL TRANSMISSION


LASER STRAIGHT BODY

les butoirs de cad sont un poil trop gros pour la chevy...
sinon superbe transfos...

Quelle honte ce volant ! Ca gâche tout !