The American Housing Guild Subdivision Houses - San Diego - architect Henry Hester - usa - early 1960s
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The American Housing Guild Subdivision Houses - San Diego - architect Henry Hester - usa - early 1960s
https://modernsandiego.com/article/the-american-housing-guild-subdivision-houses
Decades ago tract housing was still a relatively new idea as lenders, land developers, construction companies, materials suppliers and designers flexed significant muscle across the landscape. While developer Joseph Eichler's tracts (designed by Jones & Emmons among other firms) in the Bay Area and Orange County, and the Alexander Construction Company tracts in Palm Springs (by architects Palmer & Krisel) are widely recognized for pushing the post-War housing envelope, less known are the unique designs across San Diego County. Peppered throughout sprawling tract developments, amidst more traditional home designs, progressive architects offered San Diego area home buyers indoor-outdoor living experiences that leveraged our temperate climate.
Across San Diego County, architects Ronald Davis, Homer Delawie, Frederick Earl Emmons, Edward Fickett, Henry Hester, Robert E. Jones, A. Quincy Jones, William Krisel and Dan Palmer among others sold their designs to developers like Leonard Drogin, Irvin Kahn, Severin Construction, Sproul Homes and American Housing Guild (among others) to be replicated across large housing developments. Developers would often buy a variety of models from the architect (such as Plan A, B, or C). These variations on a theme included swapping the bedroom wing from the left to the right; as well as offering different materials (brick, concrete masonry, T-111 plywood siding and stucco) for the street-facing facade to make a residential housing tract appear to composed of various homes.
In the 1950s, Martin 'Marty' L. Gleich launched American Housing Guild and Guild Mortgage Company going further than most developers – offering mortgages to buyers to purchase their new home. Among the most captivating homes in their tracts were the designs by architect Henry Hester. Between 1958-1960, architect Henry Hester designed homes for American Housing Guild’s Mission Village tract – a simple design connecting the garage and main house with a tasteful trellis design connecting the two. The Murray L. Frant House at 3502 Angwin Drive was included in the publicity around Hester’s design winning a 1960 Parent’s Magazine Regional Merit Award for the “best home for families with children.”
By February, 1961 American Housing Guild began offering three new models “the most modern design among subdivision homes in San Diego” – named Triton, Union and Victory. The San Diego Union referred to the three home designs as featuring “contemporary styling that combines generous use of glass with wood and concrete block.” Home buyers could visit the sales office at 7050 Arillo Street to view a number of traditional and contemporary designs offered across the 400-home subdivision – including “clean, contemporary lines and generous use of floor to ceiling glass mark design of new models.”
These three American Housing Guild Subdivision House models were likely designed circa 1959 at a time when architects Ronald K. Davis and Henry H. Hester were working together. While it is unclear how the designs of the three variants evolved, at least one 1961 advertisement stated they were designed by Hester & Davis, AIA. A 1962 advertisement attributed these designs to Henry Hester, AIA. And by the time the 'Subdivision House' was awarded an 'Honorable Mention' (in June, 1962) by the San Diego Chapter of the AIA, the award went to Hester & Jones (AKA Hester, Jones & Associates with Robert E. Jones).
During the early 1960s, advertising and marketing materials referred to the homes of the Climax Subdivision in San Carlos and the Triumph Subdivision in Clairemont Mesa as both "Ultra Modern" and “Furnished by Modern Furniture Company with interiors by Isabel.”
The American Housing Guild proudly exclaimed in marketing and advertising how it had produced a number of different plans with varying styles and amenities:
The Eclipse (Modern Exterior) and Essex (Traditional Exterior) hosts and Entry hall, 3 bedrooms, two full bathrooms and a family room with sliding glass doors to the patio area. Completely separate living room with fireplace. Built-in kitchen, forced air heat and a two-car garage round out the amenities. Priced at $18,700.
The Jupiter (Modern Exterior) and Juliet (Traditional Exterior) 4 bedrooms, and two and half baths. Amenities include a family room, fireplace, utility room, entrance patio and built-in kitchen with dining nook. Both versions include detached two-car garage and breezeway. Options include a Nutone built-in stereo, FM radio and phonograph player. Priced at $20,500.
The Futura (Modern Exterior) and Falstaff (Traditional Exterior) hosts and entry hall, 3 bedrooms, two full bathrooms and a family room with pass-through kitchen. Amenities include a fireplace and sliding glass doors to the patio. Built-in kitchen, forced air heat and a two-car garage are also included. Priced at $17,900.
The Horizon (Modern Exterior) and Harcourt (Traditional Exterior) hosts 4 bedrooms, two and half bathrooms, a completely separate living room as well as a family room with fireplace. Amenities include a fireplace and sliding glass doors to the patio. Built-in kitchen, entrance patio and a two-car garage are also featured. Priced at $19,700.
The Argosy (Modern Exterior) and Avon (Traditional Exterior) hosts and entry hall, 3 bedrooms, two full bathrooms and an oversize living and dining room for gracious living. Amenities include sliding glass doors to the patio area, built-in kitchen, forced air heat and an attached garage. Priced at $16,800.
The Triton (originally priced at $19,500), Union (priced at $20,850) and Victory ($22,000) were marketed as “Ultra Modern” homes in Mission Village West. The Greenwich and Triumph models appear very similar to the Victory model when marketed in the Climax development in San Carlos. The Serenade plan is a flat-roof model in the Climax subdivision (Lake Murray, San Carlos) is akin to the Eclipse model. Research is still ongoing to understand the American Housing Guild’s Del Mar and Prelude models.
Decades ago tract housing was still a relatively new idea as lenders, land developers, construction companies, materials suppliers and designers flexed significant muscle across the landscape. While developer Joseph Eichler's tracts (designed by Jones & Emmons among other firms) in the Bay Area and Orange County, and the Alexander Construction Company tracts in Palm Springs (by architects Palmer & Krisel) are widely recognized for pushing the post-War housing envelope, less known are the unique designs across San Diego County. Peppered throughout sprawling tract developments, amidst more traditional home designs, progressive architects offered San Diego area home buyers indoor-outdoor living experiences that leveraged our temperate climate.
Across San Diego County, architects Ronald Davis, Homer Delawie, Frederick Earl Emmons, Edward Fickett, Henry Hester, Robert E. Jones, A. Quincy Jones, William Krisel and Dan Palmer among others sold their designs to developers like Leonard Drogin, Irvin Kahn, Severin Construction, Sproul Homes and American Housing Guild (among others) to be replicated across large housing developments. Developers would often buy a variety of models from the architect (such as Plan A, B, or C). These variations on a theme included swapping the bedroom wing from the left to the right; as well as offering different materials (brick, concrete masonry, T-111 plywood siding and stucco) for the street-facing facade to make a residential housing tract appear to composed of various homes.
In the 1950s, Martin 'Marty' L. Gleich launched American Housing Guild and Guild Mortgage Company going further than most developers – offering mortgages to buyers to purchase their new home. Among the most captivating homes in their tracts were the designs by architect Henry Hester. Between 1958-1960, architect Henry Hester designed homes for American Housing Guild’s Mission Village tract – a simple design connecting the garage and main house with a tasteful trellis design connecting the two. The Murray L. Frant House at 3502 Angwin Drive was included in the publicity around Hester’s design winning a 1960 Parent’s Magazine Regional Merit Award for the “best home for families with children.”
By February, 1961 American Housing Guild began offering three new models “the most modern design among subdivision homes in San Diego” – named Triton, Union and Victory. The San Diego Union referred to the three home designs as featuring “contemporary styling that combines generous use of glass with wood and concrete block.” Home buyers could visit the sales office at 7050 Arillo Street to view a number of traditional and contemporary designs offered across the 400-home subdivision – including “clean, contemporary lines and generous use of floor to ceiling glass mark design of new models.”
These three American Housing Guild Subdivision House models were likely designed circa 1959 at a time when architects Ronald K. Davis and Henry H. Hester were working together. While it is unclear how the designs of the three variants evolved, at least one 1961 advertisement stated they were designed by Hester & Davis, AIA. A 1962 advertisement attributed these designs to Henry Hester, AIA. And by the time the 'Subdivision House' was awarded an 'Honorable Mention' (in June, 1962) by the San Diego Chapter of the AIA, the award went to Hester & Jones (AKA Hester, Jones & Associates with Robert E. Jones).
During the early 1960s, advertising and marketing materials referred to the homes of the Climax Subdivision in San Carlos and the Triumph Subdivision in Clairemont Mesa as both "Ultra Modern" and “Furnished by Modern Furniture Company with interiors by Isabel.”
The American Housing Guild proudly exclaimed in marketing and advertising how it had produced a number of different plans with varying styles and amenities:
The Eclipse (Modern Exterior) and Essex (Traditional Exterior) hosts and Entry hall, 3 bedrooms, two full bathrooms and a family room with sliding glass doors to the patio area. Completely separate living room with fireplace. Built-in kitchen, forced air heat and a two-car garage round out the amenities. Priced at $18,700.
The Jupiter (Modern Exterior) and Juliet (Traditional Exterior) 4 bedrooms, and two and half baths. Amenities include a family room, fireplace, utility room, entrance patio and built-in kitchen with dining nook. Both versions include detached two-car garage and breezeway. Options include a Nutone built-in stereo, FM radio and phonograph player. Priced at $20,500.
The Futura (Modern Exterior) and Falstaff (Traditional Exterior) hosts and entry hall, 3 bedrooms, two full bathrooms and a family room with pass-through kitchen. Amenities include a fireplace and sliding glass doors to the patio. Built-in kitchen, forced air heat and a two-car garage are also included. Priced at $17,900.
The Horizon (Modern Exterior) and Harcourt (Traditional Exterior) hosts 4 bedrooms, two and half bathrooms, a completely separate living room as well as a family room with fireplace. Amenities include a fireplace and sliding glass doors to the patio. Built-in kitchen, entrance patio and a two-car garage are also featured. Priced at $19,700.
The Argosy (Modern Exterior) and Avon (Traditional Exterior) hosts and entry hall, 3 bedrooms, two full bathrooms and an oversize living and dining room for gracious living. Amenities include sliding glass doors to the patio area, built-in kitchen, forced air heat and an attached garage. Priced at $16,800.
The Triton (originally priced at $19,500), Union (priced at $20,850) and Victory ($22,000) were marketed as “Ultra Modern” homes in Mission Village West. The Greenwich and Triumph models appear very similar to the Victory model when marketed in the Climax development in San Carlos. The Serenade plan is a flat-roof model in the Climax subdivision (Lake Murray, San Carlos) is akin to the Eclipse model. Research is still ongoing to understand the American Housing Guild’s Del Mar and Prelude models.
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Traditional Kustom Hot Rod and Vintage Culture and design :: Architecture: mid century modern, Googie, Art deco
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